The Allure of Old Spice

I can't say how many times I've seen the new Degree Men's ad on tv... You know, the one that opens with "7 out of 10 men prefer Degree to whatever Old Spice scent," and then features a funny looking "average guy" jumping out of an airplane with a shopping cart and then zooming through two semi-trailers on the freeway. You can watch it here: http://www.degreemen.com/Men/Degree-Men-Deodorant.aspx It loads on the right side of the screen and you can enlarge it. I can't imagine the kind of jumped-up twitchy-fingered intercity/midtown card-carrying gym membership meathead jock that this ad is tailored to appeal to, but either way, mentioning that "fewer men like Old Spice" is really just unnecessary. I wouldn't be surprised if Degree was more popular that Old Spice, but I think that's because their target markets are far different. If the fans of Degree Men are Chad Ochocinco and shopping-cart-jumping guy, Old Spice is represented by Bruce Campbell and is probably used by Dos Equis' Most Interesting Man In The World. Here's an Old Spice ad: http://www.youtube.com/watch?v=Af1OxkFOK18 Damn. That was TASTEFUL. Now you know: Degree Men is nothing short of embarrassing.